The current multimedia landscape is characterized by a significant heterogeneity in terms of coding and delivery formats, usage environments, and user preferences. This paper introduces a transparent multimedia content adaptation and delivery approach, i.e., model-driven content adaptation and delivery. It is based on a model that takes into account the structural metadata, semantic metadata, and scalability information of media bitstreams. Further, a format-independent multimedia packaging method is proposed based on this model for media bitstreams and MPEG-B BSDL. Thus, multimedia packaging is obtained by encapsulating the selected and adapted structural metadata within a specific delivery format. This packaging process is implemented using XML transformation filters and MPEG-B BSDL. To illustrate this format-independent packaging technique, we apply it to three packaging formats: RTP, MP4, and Ogg.