@article{P111.002, author={Evens, Tom and De Marez, Lieven and Hauttekeete, Laurence and Biltereyst, Dani��l and Mannens, Erik and Van de Walle, Rik}, title={Attracting the un-served audience: the sustainability of long tail-based business models for cultural television content}, journal={New Media & Society}, year={2011}, publisher={Sage}, address={London}, }