@inproceedings{P111.204,
author={De Sutter, Robbie and Matton, Mike and Laukens, Niels and Van Rijsselbergen, Dieter and Van de Walle, Rik},
title={Establishing a customer relationship management between the broadcaster and the digital user},
booktitle={Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011)},
year={2011},
pages={185-187},
publisher={IEEE},
address={Piscataway, NJ, USA},
}