@inproceedings{P111.204, author={De Sutter, Robbie and Matton, Mike and Laukens, Niels and Van Rijsselbergen, Dieter and Van de Walle, Rik}, title={Establishing a customer relationship management between the broadcaster and the digital user}, booktitle={Proceedings of the 2011 7th international conference on digital content, multimedia technology and its applications (IDCTA 2011)}, year={2011}, pages={185-187}, publisher={IEEE}, address={Piscataway, NJ, USA}, }