@inproceedings{P115.063, author={D'heer, Evelien and Godin, Fréderic and Evens, Tom and De Neve, Wesley and Verdegem, Pieter and Van de Walle, Rik}, title={How can Twitter data and viewing rates enrich one another? A conceptual and empirical comparison between viewing rates and Twitter data for TV audience research}, booktitle={ICA, Proceedings}, year={2015}, pages={29}, address={San Juan, Puerto Rico}, }