@inproceedings{P115.063,
author={D'heer, Evelien and Godin, Fréderic and Evens, Tom and De Neve, Wesley and Verdegem, Pieter and Van de Walle, Rik},
title={How can Twitter data and viewing rates enrich one another? A conceptual and empirical comparison between viewing rates and Twitter data for TV audience research},
booktitle={ICA, Proceedings},
year={2015},
pages={29},
address={San Juan, Puerto Rico},
}