High-performance computing with FPGAs is gaining momentum with the advent of sophisticated High-Level Synthesis (HLS) tools. The performance of a design is impacted by the input-output bandwidth, the code optimizations and the resource consumption, making the performance estimation a challenge. This paper proposes a performance model which extends the roofline model to take into account the resource consumption and the parameters used in the HLS tools. A strategy is developed which maximizes the performance and the resource utilization within the area of the FPGA. The model is used to optimize the design exploration of a class of window-based image processing application.